Da Fond Fishball

Business hour	Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
Open	8:00	-	8:00	8:00	8:00	8:00	8:00
Close	13:30	-	13:30	13:30	13:30	13:30	13:30

Business hour	Open	Close
Sunday	8:00	13:30
Monday	-	-
Tuesday	8:00	13:30
Wednesday	8:00	13:30
Thursday	8:00	13:30
Friday	8:00	13:30
Saturday	8:00	13:30

【Brand story】

As the big ship entered the harbor, it brought the abundance of the

sea. A family from the north, who had settled in Keelung in their early years, embarked on this journey. The grandfather, accompanied by his 13-year-old son, made a name for themselves by crafting every piece of fish ball with dedication. Years later, in the Dong San Shui Market of Wanhua, Taipei, the son found his place and started his own business. He ground fresh fish into a paste and meticulously prepared the ingredients for deep-fried treats, developing strong hands from a young age and braving the chilling sub-zero temperatures. Through the passing years, the spirit of craftsmanship was passed down through three generations of the Zheng family. They remain faithful to their grandfather’s original recipes while constantly innovating. The old flavors of Wanhua, fresh and abundant fish balls, are a true delight. Enjoy them while they’re fresh!

【Key points of transformation】

The market’s old fish ball stall transforms into a culinary and tourist highlight in Mengjia.

Formerly known as “Da Feng Fish Ball,” this 60-year-old establishment is situated in the East San Shui Street Market of Wanhua. The owner, also a member of the local vendors’ association, aspired to lead fellow market vendors through his own achievements. Due to the similarity of their trademark with that of other businesses and the lack of trademark usage rights, their brand expansion faced challenges.

Through a transformation, the brand has been repositioned as “Mengjia’s old skilled artisan fish ball shop,” emphasizing quality products and artisanal craftsmanship. They have embraced a new name, “The Fond Fishball,” along with the slogan, “Handcrafted Excellence.” Their stall, with its Japanese-style seafood shop theme, has been revamped to exude a warm ambiance. Combined with a dine-in area and hands-on experience opportunities, this transformation has turned the East San Shui Street Market into a culinary and tourist attraction in Mengjia.

 

The first-generation owner of Da Fond Fishball moved with his family to northern Taiwan and settled in the harbor city of Keelung. To raise the family, the sole breadwinner of the Cheng Family took his 13-year-old son, who later would take over the family business, and started the business by selling handmade swordfish balls, thereby making a name for their business.
Years later, the second generation owner relocated to Sanshui Market in Wanhua District to carry on the family legacy of selling deep-fried swordfish balls. Using only freshly caught swordfish, Da Fond Fishball, now run by the third generation, offers tasty swordfish balls by following the time-honored recipes passed down from the grandfather, while creating innovative recipes. Come and enjoy the great taste that stands the test of time!