LOVELY PLAZA

Business hour	Sunday	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday
Open	12:00	10:30	10:30	10:30	10:30	10:30	12:00
Close	17:30	17:30	17:30	17:30	17:30	17:30	17:30

Business hour	Open	Close
Sunday	12:00	17:30
Monday	10:30	17:30
Tuesday	10:30	17:30
Wednesday	10:30	17:30
Thursday	10:30	17:30
Friday	10:30	17:30
Saturday	12:00	17:30

【Brand story】

In 1998, a young man from Tainan, Taiwan, embarked on a journey to the north with just a suitcase and a dream of starting a business. He began his entrepreneurial journey with lace fabrics, which not only connected him to the world but also established his presence in the global market. Mastering the characteristics of lace fabrics, he expanded his business, becoming a supplier to major brands like Victoria’s Secret and serving the European and American markets.

In 2017, this visionary entrepreneur, together with his spouse, founded LOVELY, breathing new life into old houses in Dadaocheng. They created a fresh lingerie experience, meticulously presenting every thread of fabric in the intricate details of intimate wear. From the front of the store to the back workshop, the exquisite craftsmanship of Taiwanese artisans is showcased, tailored to the three-dimensional contours of the human body, harmonizing with one’s figure.

At 18, crowned with a sense of elegance, or at 80, wrapped in a dreamy aura of youth, a woman’s charm is not defined by her age. It emanates from inner confidence, radiating from within to the outside. By wearing LOVELY, you can dress yourself in a place where others may not see but where you can truly be yourself. Let your inner beauty shine, aligning with the most beautiful version of yourself. How LOVELY You Are!

A brand that is full of love, dreams, passion, and good faith that turns shopping into more than just a consumption behavior.
Create the beauty of life while you shop. To bring beautiful apparels and life experiences to the people, we insist that each product sold by LOVELY will have the best materials, best quality, best texture, and best feel
in order to exhibit the life style of beautiful fashion. The goal is to illustrate the exclusive beauty and confidence of each person.
Enjoy exquisitely beautiful things at all times, take the fashion journey that is filled with beautiful confidence,
and infect everyone with this happy energy so they can re-feel the enthusiasm for life!